Modern business integration has become a key accelerator for organizations that are looking to improve customer experience, accelerate growth and unlock new revenue streams. It allows companies to use their existing technology and processes, as well as their people, to stay ahead.
Traditionally, many companies have a combination of legacy systems and on-premises software applications as well as cloud solutions. These disparate systems and their data are not able to communicate by themselves, so businesses need an effective business integration strategy.
In the digital world, these business relationships are made much easier with modern integration enabling these systems and applications to communicate and seamlessly exchange vital data within and across lines of business. This is often referred as B2B Integration and can involve a range of advanced protocols – AS2, SFTP HTTPs, Web Services and www.businessintergation.com/2021/07/12/generated-post proprietary fast file transfer methods.
Common use cases include financial services, healthcare, and logistics. These industries all need to securely connect multiple trading partners with robust security, governance, and audit trail capabilities.
A horizontal integration is also a common example, whereby two or more businesses in the exact same industry combine forces to offer a greater range of goods or services. For example, a women’s clothing company might integrate with a fashion brand serving teens and young adults to introduce them to new market segments.
Modern integration strategies enable these companies to extract the right data from their front-end applications and convert it into a form that is compatible with their business partner’s central organization device. This data can be sent to the application of choice for processing. This can automate and streamline processes, improve collaboration, and reduce the likelihood of human errors and delays.